With the prospect of diversification into the sale of appliances–and entire kitchens–competition between gas and electricity providers was rife. Dexel’s poster design was an exercise in New Typography, a graphic style that matched the practical values of standardization, economy, and order associated with the New Kitchen. In the 1920s gas won the battle as the preferred fuel for cooking and heating.
Gallery label from How Should We Live? Propositions for the Modern Interior, October 1, 2016–April 23, 2017.